Email is a problem

• Opens down to 15%, click-through rates falling
  
  
• 98% result in no action

Social is failing

• Followers only see 2-5% of posts
  
  
• Facebook is clear on this – organic reach is going to Zero

Supporters live on their smartphones

• 95% of supporters have smartphones
• 10X more likely to opt-in to push than email
• 30X more likely to click a push than an email
• 40% of pushes opened instantly