2%

• Only 2% of your emails result in action from supporters.
• Email Opens are down to 15%and falling.
• Click-through rates continue to decline.

Email is a problem.

5%

• Followers see less than 5% of your posts/tweets.
• Facebook is clear: organic reach is heading to Zero.

Social is failing.

40%

• 40% of pushes are opened immediately.
• 95% of supporters have smartphones.
• People are 30x more likely to click push than email.
• 10x more likely to opt-in to push than email.

Supporters want to be reached on their smartphones.